Artstor and the New York School of Interior Design (NYSID) are now sharing more than 450 images of pochoir prints and photographic depictions of interior retail architecture and design in Paris from 1928-1932.
The pochoir process, made by applying layers of paint guided by thin zinc or copper cut-out stencils, is characterized by its crisp edges and brilliant colors. Pochoir illustration was popular in 1920s Paris and was often featured in French fashion journals such as Le Jardin des Dames et des Modes and the Gazette du Bon Ton. Both the pochoir and photographic plates represent Art Deco design in the period following the International Exposition of Modern Industrial and Decorative Arts of 1925. (more…)